Supportive Design
Designing digital experiences that support people when they need it most.
When life feels busy, uncertain, or overwhelming, digital experiences should offer clarity and not add to the pressure.
Supportive Design is a way of thinking about how digital products behave in moments where people are under strain,
making decisions, or trying to get something important right.
What support means here
Supportive design starts with noticing.
Noticing where people hesitate, feel unsure, or lose confidence, and shaping experiences that help rather than hinder.
This can show up as clearer steps.
Calmer language.
Fewer decisions at once.
Better feedback when something goes wrong.
Sometimes it means adding something.
Often, it means taking something away.
Why this exists
Many digital experiences assume people arrive calm, focused, and confident.
In reality, people often arrive distracted, tired, anxious, or under pressure.
Supportive Design exists to reflect that reality and to encourage more thoughtful, human consideration of how experiences feel in moments that matter.